Behaviour · Under criticism or failure

Takes credit, deflects blame

In the board update the win is 'my team's initiative'; the miss is the supply chain, or marketing not delivering leads.

Rule out first

Mild self-serving attribution is near universal. An organisation that punishes failure. Whether the credit and blame are in fact accurate.

What could explain it

Self-serving bias: Mild, in line with peers, and corrects when you ask directly: 'what part of the miss was ours?'

Psychological safety: The whole team does it, not just this person, and it eases when a senior leader owns a mistake in the open first.

Contingent self-worth: They need the win to feel acceptable. You see anxiety rather than calculation, and private overwork to prevent the next failure.

Machiavellianism: Deliberate and selective: the story differs by audience, and blame is pre-positioned before outcomes are known.

Grandiose narcissism: Credit is about stature. They're visibly stung or angry when someone else is praised for shared work.

A next move

Ask in private for their own share of a failure, and separately listen to how they describe it to others. Same story in both places points to bias or anxiety; different stories to strategy.

If it’s you

If I had to name one thing I did that contributed to the miss, what would it be, and why is it hard to say?